How Blog Stories Support Search and Discovery

Blog stories help visitors discover topics beyond the main menu. They can explain craft process, local terms, responsible visiting, artisan journeys and educational ideas in a readable format.

What visitors can notice

• Use clear titles that match real visitor questions.
• Link articles to artisan profiles, works and enquiry pages.
• Keep paragraphs short for mobile readers.

Why it matters

Good stories improve both user experience and search visibility.

Reflection

A blog should not exist only for updates. It should help visitors learn, navigate and take the next appropriate action.